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Star with Why
先問, 為什麼

Simon Sinke

Discover purpose and leadership by uncovering the power of starting with “why.”
透過找出「為什麼」,重新理解領導力與人生目標的核心驅動力。

1. Assume You Know
假設你知道

2. Carrots and Sticks
胡蘿蔔與棍子

3. The Golden Circle
黃金圈

4. This Is Not Opinion, This Is Biology
這不是意見,這是生物學

5. Clarity, Discipline and Consistency
清晰、紀律與一致性

6. The Emergence of Trust
信任的出現

7. How a Tipping Point Tips
臨界點如何傾斜

8. Start with Why, but Know How
從為什麼開始,但要知道怎麼做

9. Know Why. Know How. Then What?
知道為什麼 知道怎麼做 然後是什麼

10. Communication Is Not About Speaking, It’s About Listening
溝通不是說話,而是傾聽

11. When Why Goes Fuzzy
當為什麼變得模糊

12. Split Happens
分裂發生

13. The Origins of a Why
為什麼的起源

14. The New Competition
新的競爭

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